How Insurance Companies Can Speak Their Customers’ Language

April 12, 2024
Published on: Insurance NewsNet

The process of filing a claim with an insurance company can be daunting for anyone — and even more so for the millions of U.S. residents with limited English proficiency (LEP), as language barriers make it challenging to gain access to crucial information such as claim status, business hours, policy changes, and more. In this article, Kristin Quinlan, CEO of Certified Languages International, explores how forward-thinking insurers are recognizing the value of language services as a customer experience differentiator. She also lays out how insurance companies and agents can embrace multilingual services to build trust and better support the LEP community.

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