How Banks Can Speak Their Customers’ Language

Banks are becoming increasingly more aware of the value of language services as a customer experience differentiator. With around 20% of U.S. residents speaking a language other than English at home, financial transactions can be daunting for the sizable population of people with limited English proficiency (LEP). In this article, Kristin Quinlan, CEO of Certified Languages International, discusses what financial institutions can learn today from regional banks as they continue to lead the way for multilingual banking and how language services can be a powerful tool to engage a significant market of underserved customers.